Naming your company: Simple steps and smart examples

Choosing a naming for a company is a crucial step that can define its future success. For some, it might be an easy task, but for many, it requires thorough research. Picking the perfect name for your company, firm, or store can be a pivotal moment on your business journey to success.

Let’s face it, the name is the first thing your potential customer learns. “The way you name your ship is the way it will sail.” But how to come up with not just a good, but an effective name? Let’s dive into what’s really worth trying

First and foremost, the name should reflect the scope of your business. For instance, if your company sells furniture, the store name might relate to that product.

For example: furniture brand “EstoFurni”.

This naming for the company in Estonia combines two key elements. The term “Esto” is a short form of “Estonia” (or a similar sound), creating a regional association, while “Furni” is a common abbreviation of “furniture”. This makes it clear that the brand deals with furniture. These two components together form the name. It’s easy to read, memorable, and conveys the company’s field of activity and its geographic location.

Consider multiple names. A few names brainstormed can help you compare and pick the best fit. An original company name could become your primary brand. It deserves your attention.

For instance: hair salon “LuksusLokid”.

It’s a blend of “Luksus” (luxury in Estonian) and “Lokid” (curls in Estonian). This name might convey top-notch service and quality, emphasizing specialization in voluminous hairstyles.

A company name should evoke positive associations. For instance, incorporating a geographical name can make a good impression.

Example: Cafe “Tallinn Tastes”.

Here, the capital of Estonia – Tallinn – is used, providing a clear geographical reference. The word “Tastes” directly relates to food. This results in a name that may suggest delicious, perhaps even traditional Estonian cuisine. But it also points to the cafe’s specific location. This name implies that visitors can sample something truly local or traditional to Tallinn or Estonia. For those intrigued by the country’s culture and cuisine, this spot becomes appealing. Locals might also see it as a place to savor their favorite national dishes. Incorporate “naming for company” techniques like these to enhance your branding.

Many companies use the founder’s first or last name. It can be a combination of both or the full name including the middle name. For instance, naming your company after your grandfather can be a unique touch.

Example: auto repair shop “Saar’s Autohooldus”.

Here we have:

• Saar’s – taken from the grandfather’s surname. It adds a personal and human touch to the business name. Creates a sense of trust and tradition.
• Autohooldus – is an Estonian word that translates to “auto service”. It reflects the company’s area of expertise.

Naming for a company is also an art. You can devise rhyming or catchy words, use allusions from mythology or history.

For instance: a wine store named “Bacchus” – after the god of wine.

The right name can be the key to your business success! Crafting a name for your company or store isn’t just a creative task; it’s a strategic decision. The name will accompany your brand throughout its journey.

1. Consider the specifics of your business.
2. Prioritize simplicity and memorability.
3. Don’t be afraid to experiment.
4. Involve your team in the process.
5. Hold a brainstorming session.
6. Develop several options before making the final decision on the naming for your company.